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Beekman Brothers Group Corporate profile

Group Profile
The Beekman Group is actively involved in a range of business sectors within Southern Africa. Each commercial activity operates as a separate business unit within the group. The graphical breakdown of our Group's operational structure provides more details.

We are active in the following business sectors:

Investment Properties
The development and post construction management of a growing number of luxury resort properties across Southern Africa in which private investors can benefit through various forms of apartment ownership. These include San Martinho Beach Club in Bilene, Mozambique and The Kingdom which is a luxury eco development near Sun City.

Vacation Ownership
The provision of global accommodation and the implementation of innovative concepts within the vacation ownership sector through one of Africa's largest vacation clubs. The most prominent of these is The Holiday Club which was launched in 1993. Initially established in South Africa, the Club soon expanded into Botswana, Zambia and Zimbabwe. The company provides a flexible Points System, which means that members are no longer restricted to one destination for their family holidays but have a tremendous variety of choices in Southern Africa and overseas.

Leisure Services
The provision of value-added benefits to members of the Group's vacation ownership and investor clubs. This includes an accommodation rental company as well as Body Bliss day spa, which is a health spa chain introduced at a number of the Group’s properties.

Residential Properties
The development of upmarket residential properties at the prime vacation destinations along South Africa's Kwazulu-Natal South Coast.

Commercial Properties
The development of high-end office, manufacturing and warehousing facilities located in South Africa's key commercial centres. Since 2002, a commercial portfolio with an approximate market value of R500 million has already been achieved.



A Success Story

From humble beginnings
Bram and John Beekman opened a paint contracting business called Beekman Group Painters in 1970. This expanded rapidly to become one the larger contracting companies in Johannesburg with a staff compliment of approximately 80 people. The company was sold in 1980.

Becoming a major developer in the vacation ownership industry
Bram and John moved to Durban in 1980 where they diversified and entered the vacation ownership industry. Their first development situated at Banana Beach on the KZN South Coast was affiliated to RCI (UK) and paved the way for them to enter the local leisure industry. It also set the scene for the official launch of the Beekman Group in 1981, a respected developer and marketing pioneer of the vacation ownership industry. This was followed by the development of a further six conventional vacation ownership resorts under the Suntide brand, ending with Suntide Lodge at Qunu Falls.

By revolutionising the concept of vacation ownership
Launched in 1994, The Holiday Club was established in South Africa and expanded into Botswana and Zimbabwe. The company introduced a flexible Points System, which meant that members were no longer restricted to one destination for their family holidays but have a tremendous variety of choices in Southern Africa and overseas. Membership is around 90 000 and is growing by some 18 000 a year.

Expanding an already strong property portfolio
The Club, the largest in South Africa has acquired investments in resorts throughout Southern Africa and has developed its own quality resorts in the most popular holiday areas of the region. Currently valued at around R660 million, these investments are administered by the Beekman Group and are held by The Leisure Property Trust. In addition, the Trust also owns stock in many resorts giving Club Members access to about 190 resorts in Southern Africa. The Holiday Club accounts for 40% of the total leisure industry’s sales within South Africa. The Holiday Club has expanded into both Australia and New Zealand and is actively investigating other potential markets.

Diversifying the property portfolio
Having gained invaluable experience in developing properties targeted at the leisure market, it was only natural that the Beekman Group would expand into property developments within the commercial and residential sectors. Several completed commercial properties enjoy having blue chip clients as tenants, whilst a large number of South Africans own upmarket holiday apartments at our developments. There are exciting new property development projects currently being undertaken.

Achievements
The Beekman Group has acquired numerous awards in recognition for its contribution to the South African leisure industry:

RCI Developer of the Year: 1998, 2001, 2003, 2006, 2007, 2008
RCI Enrolment Awards: 1998 – 2008
Directors: John Beekman; Bram Beekman; Steve McCarroll are listed in the RCI’s Hall of Fame

Q & A with Neville Beekman
Beekman Brothers Group


When was the Beekman Group first founded?

[NB] Beekman Brothers was started in 1971, when brothers Bram and John opened a painting and decorating business, this then graduated to property ownership and management, progressing to the development of resort property. The establishment of commercial and residential divisions followed thereafter.
 

How has the organisation grown since then – are you still a family business?

[NB] Beekman Group is still definitely a family business, now in its second generation, this business has grown phenomenally since the early days. Today Beekman Group have over 50 property, resort and management companies. Its flagship company, The Holiday Club is Africa’s top performing vacation ownership company boasting over 100 000 member families, a figure that is growing monthly.
 

Besides vacation ownership resorts, what other property portfolios are Beekman Group involved in?

[NB] Well, besides our resorts and impressive commercial portfolio we have recently launched our Beekman Managed Portfolio (BMP) which encompasses all our New Development Lifestyle properties with various investment opportunities such as Fractional Ownership, Full Ownership and a professionally managed Rental Pool.
 

What does BMP mean to me as an Investor?

[NB] The BMP product has been designed to offer Investors the opportunity to create wealth and income from Lifestyle Investments in property. Where for example if you had been in a position to own a stand alone second home (holiday home) you would need to pay all the maintenance and upkeep whereas for a lessor or similar investment in BMP you would get the benefit of a well run Rental Pool, Income and all the Lifestyle benefits that form part of the BMP package without the hassle of looking after your own house. As a BMP owner you will also be offered all the new properties at the launch price before those properties are offered to the market.

Every Investor, whether he purchases Fractional or Full Ownership, automatically becomes a member of this elite club, qualifying him for a number of growing lifestyle privileges - at present these include the freedom to choose from a variety of both national and international accommodation, generous discounts on Cruises, Car Rentals, Hotel Accommodation (worldwide) and Body Bliss Day Spa Treatments.

Tell us about your New Developments, and where are these situated?

[NB] Selling off plan at the moment we have, San Martinho Beach Club situated 180kms North of Maputo on the Bilene Lagoon, in Mozambique (Bilene has its own light aircraft airport). This resort consists of five different villages, with a Marina and all the usual Lifestyle facilities (ie. Restaurants, Entertainment Centre, Kids Play Park, Mini Golf, Swimming Pools, Body Bliss Spa, PADI Dive Centre, Anglers Boutique & Charter Company). www.smbc.co.za.

In the Pilanesberg, North West Province, South Africa, we have The Kingdom Resort (on the N4 highway, 2.4kms from Sun City). This resort will appeal to families who are looking for a weekend getaway close enough to Johannesburg and Pretoria, The Kingdom has been modelled around four Ethnic Villages with the buildings and interiors echoing the natural landscape. The Resort will offer a host of facilities for both young and old alike. The lazy river being a focal attraction for the resort with a water park addition once Phase Two comes on line. There will also be floodlit Tennis Courts, Body Bliss Day Spa, Mini Golf, Swimming Pool and Wet Park for the little ones, Horse Riding, Games Room, Jungle Land, Trampolines, Licensed Coffee Shop/Restaurant, Pool Bar, Shop and DVD Hire, Cycling, Sun City transfers and much more. The Pilanesberg Airport is within close proximity making it and easy “fly, drive” destination. With many interesting places within easy reach (ie. The Sun City Casino Complex, The Cradle of Humankind, Predator Park, The Elephant Sanctuary, Pilanesberg Game Reserve). www.thekingdomresort.co.za

There are two new Lifestyle Developments coming on line in the first and second quarter of 2010. These are Tiger Lodge at Jozini (Northern Natal on the Jozini {Pongoland} Dam). There is much excitement surrounding this development as it is one of the very few areas in South Africa where Tiger Fish are prolific. This resort will consist of a Hotel Complex (with Restaurants, Boutique Shops, a Body Bliss Day Spa and recreational facilities), free standing houses and apartment blocks with the very exciting “dual occupation” concept. The second Resort for 2010 is the Entabeni Safari Conservancy in the World Heritage Waterberg Biosphere, Limpopo (3 hour drive North of Johannesburg) which will appeal to all bush lovers and will encompass a variety of investment opportunities for the discerning property owner. Entabeni Safari Conservancy will sympathetically blend into this eco-biosphere plateau. This development will appeal to conservationists and nature lovers worldwide. For more info go to www.legendlodges.co.za/entabeni.htm

Tell us more about your Rental Pool.

The Beekman Managed Portfolio Rental Pool is a professionally run, in-house operation that is linked to all our resorts and new developments, thereby generating hassle free income for the investor. On buying either Fractional or Full Ownership, the investor may join the Rental Pool. The advantage of this innovative system is that the Owner determines which weeks he uses and what portion of his entitlement is put into the Rental Pool. In this way the Investor can decide which time is most beneficial to take out of the Rental Pool, allowing our professionals to deal with the administration – leaving our investors free to both enjoy the use of their investment but also allowing their investment to work for them.


 

Do you view fractional as the evolution of timeshare – or a high end timeshare product?

Very good question! There is no doubt that timeshare revolutionised the vacation market and although it still has a very important part to play, I see Fractional Ownership as the vehicle which new age investors are using to enter, increase and manage their property portfolios in this very lucrative market. It is an excellent way for the first time buyer to kick start his future lifetime investments and for the seasoned investor to easily add to and increase his portfolio.
 

What would you say is the single most important offering for success with any vacation ownership product?

The best products would have to offer the best lifestyle benefits and return on investment. With investors looking at increasing their property portfolios and thereby accumulating wealth, I would say that they should always look carefully at what the Developers offer - eg. I have now invested my nest egg in this property, can the Developer assist me in managing and making this investment work for me? - the answer to this question should always be a resounding YES!!
 

What major changes do you for see for the shared vacation ownership industry over the next 12 months?

Well, it is very evident that the market is already on the upturn, together with this and the positive growth South Africa is going to experience with the World Cup Soccer in 2010, the fiscal burden will lift sufficiently for investors to start looking at where to invest their surplus funds and there is no doubt that property has always been one of the best performers over the medium to long term - and that you will never change. With the envisaged overseas influx of investors this is, without a doubt, going to push property prices up and this event is ideal to showcase the South African market to Investors worldwide.
 

 Contact Details
Location: Durban, KwaZulu-Natal, South Africa
Contact person: Neville Beekman
Office Phone: +27 39 688 5483
Cell Phone: Toll Free 0860233562
Email: Email agent
Website: Visit website

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