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Fractional Ownership News
2009 was a record year for Welk ResortsDate: 09/03/2010
Article source: Hotel Interactive
Monday, March 08, 2010
Vacation ownership resort company, Welk Resorts, announces record-high numbers for 2009….expectations for 2010 and coming decade are high.
Welk Resorts reported having record sales in 2009 of the Welk Resorts Platinum Program – a multi-resort, points-based, vacation ownership program. Welk Resorts President Jonathan Fredricks says, “Despite a rough economic year for many in the timeshare resort industry, we found that adhering to our core competency in providing an excellent product at affordable prices helped us achieve over $72 million in net revenue with strong sales efficiencies, beating our budget by over 15 percent.”
“We believe our focus on remaining profitable in our sales and marketing departments, rather than developing a dependence on earnings from the finance side of the business, is a principle reason for our success,” added Don Dubin, who directs the company’s sales and marketing activities.
Welk recently opened its seventh property, Sirena del Mar, in Los Cabos – a 222-unit, luxury project, situated on a seven-acre, seaside expanse overlooking the Sea of Cortez and anticipates adding to their inventory mix substantially in the coming year.
“The prospects for continued top sales results are excellent,” adds Dubin. “Thankfully, Welk Resorts has a lot of marketing momentum going right now and we plan to capitalize on that.”
About Welk Resorts
Welk Resorts offers high-quality accommodations and top-rated service at popular destinations, such as San Diego; Palm Desert, California; Maui and Branson, Missouri and serves over 40,000 families. Welk Resorts has a unique face-to-face marketing platform from which it generates guest tours and leads, with over 50 sports franchise, retail, fairs and events alliance locations in Southern California, including Staples Center, Knott’s Berry Farm, San Diego Padres, LA Dodgers, the San Diego Chargers, Live Nation and the San Diego County Fair. Welk Resorts has presold approximately 70 percent of the points in this phase at Sirena Del Mar, which is part of the Welk Resorts multi-site club system, Welk Resorts Platinum Program. Points backed by Sirena Del Mar resort intervals are available at Welk’s four preview center locations in Mexico, Missouri and California. Welk Resorts Platinum Program members and Interval International exchange guests will be able to use their points to enjoy Sirena del Mar or any of the company’s six other timeshare resorts.